The concept for the Bookman's Annual Report is growth. Circular shapes are on every spread symbolizing the business's growth within its 163 years of being open. The investors would be thrilled to be represented so, the tree rings also represent all the different investors that have put trust and money towards the company. The illustration of the tree is noticeable but subtle enough that the text does not get lost in it.
The design treatment is simple and clean for the readership. There are not any distracting elements that remove the views eyes from the important information